Leadership16:00–16:25Swinburne Studio

19Cabs: 1115 drivers, 500 customers, 90 days from idea — and why we still had to stop and rethink AI

Balram Singh
AI architect · Publicis Sapient

Balram Singh is a frontend-focused full-stack engineer and architect with over a decade of experience building web and mobile applications. He currently works at Publicis Sapient in Australia, delivering large-scale digital solutions across enterprise clients.
His current focus is on applying AI beyond development speed — using real production data to solve marketplace challenges such as fake bookings, cancellation patterns, and driver–ride matching. He is particularly interested in how small teams can leverage AI to build, operate, and scale complex systems traditionally requiring much larger organizations.